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Thousands of people die, are injured or disabled on the world's roads every day. Road traffic injuries are an avoidable tragedy that require concerted effort to prevent . A ccording to a report from The World Health Organization (WHO) an estimated 1.2 million people are killed in car crashes and as many as 50 million are injured each year. A devastating projection has indicated that these numbers will increase by 65% over the next 20 years unless there is a new commitment in place to prevent road traffic injuries . The World Health Organization (WHO) and the World Bank reported on this subject and concluded that unsafe road traffic systems are seriously harming global public health and development.
WHO works with the United Nations to raise the profile of the preventability of road safety and promote good practices related to helmet, seat-belt wearing, anti drink-driving and speeding since 2005. The United Nations General Assembly invites Member States to use the World R eport as a framework to work on reducing road traffic injuries and encourages Member States to recognize the third Sunday in November of every year as the World Day of Remembrance for road traffic victims. The organization's target is to reduce the number of deaths by 25,000 people over the next five years.
In Taiwan, TBAF is working on anti drink driving campaigns and events to reduce incidents caused by drink driving. To provide a safe way to go home after drinking, we initiated an integrated marketing campaign promoting designated drivers in 2006. The campaign is to promote public awareness as to why they need a designated driver before a night out. A nation wide campaign with TV commercials, print advertisements and PR events will start in January 2009.