Taiwan Beer Cheers Festival

On July 24th, a major local alcohol producer launched a 2-day Taiwan beer “Cheers!” festival and held a press conference. During the press conference, Taipei County Mayor Chou Hsi-Wei emphasised: “Drink beer, don’t drive, and don’t puke!” to remind people never to drive after drinking and not to drink to excess. The bad news is, three of a group of Harley-Davidson bikers drank several beers before the parade they were riding in. The good news?-- they then didn’t join in the actual parade, apparently taking on board Taipei county mayor’s slogan. However, it does leave you wondering if, after the event is over, all that remains in people’s minds is the slogan.

Corporate Social Responsibility