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News Release

First-ever “drink-riding 3D simulator” to begin its campus tour

First-ever “drink-riding 3D simulator” to begin its campus tour

Organized by MOTC’s Road Traffic Safety Commission (RTSC), New Taipei City Government and the Taiwan Beverage Alcohol Forum (TBAF)

This campaign will begin in Tamkang University. Student leaders will serve as ambassadors and try out the “3D drink riding simulation glasses”

A call to all university students to observe “no drink riding motorcycles and use designated rider/driver”

(New Taipei City) According to statistics of type A1 and A2 traffic accidents, between 2010 and 2012, drink riding had resulted in 247 deaths, the main cause for motorcycle traffic accidents. Most of the culprits are either young people or elderly citizens. In order to promote the concept of “no drink riding and use designated rider/driver”, MOTC’s Road Traffic Safety Commission (RTSC), New Taipei City Government, and the Taiwan Beverage Alcohol Forum (TBAF) have organized a college campus tour to promote “the use of designated driver”. This campaign, set to start in June, includes some promotional activities in classrooms. Some time slots of military training courses will be given to student ambassadors to talk about different types of alcohol and their breath alcohol measurement units, as well as the corresponding punishment. In addition, the first-ever “3D drink riding simulation glasses” will be used to allow students to experience what it’s like to drink ride. It would help them understand the importance of responsible drinking and strengthen their support for using designated driver, so as to reduce the occurrence of related accidents.

 

At the press conference, New Taipei City Secretary-general Mr. Yu-ning Hsu, RTSC’s executive officer Mr. Tai-sheng HSU (徐台生), TBAF Executive Director Ms. Jessica Fu (傅鴻懿), and Tamkang University President Dr. Chia-I CHANG (張家宜) will place “duty officer ribbons” on the student leaders from college student associations and transport, communications and business management departments. A demonstration of the 3D drink-riding simulation glasses will be held to let the users experience the various degrees of dizziness caused by different alcohol intake and the danger of drink riding.

First-ever “drink-riding 3D simulator” to begin its campus tour

RTSC’s e executive officer Ms. HSU pointed out that: “Between January and April this year, there have been 64 incidents of loss of control due to drink driving, and 66 deaths caused by drink driving, 42 less than the same period of last year, about 40% decrease. The numbers of violations and death tolls have steadily decreased according to our set target. However, the percentage of drink riding violations amongst the youth is still the highest. To echo the World Health Organization’s call for a ten-year action plan for road safety, this year RTSC begins to further strengthen traffic safety awareness, targeting three major groups that have caused the highest concerns: motorcycles, elderly drivers and “focus vehicles” such as tour buses and gravel trucks. Drink driving violations are also included in this campaign. Our goal is to reduce the death toll caused by those three major groups by 27% before 2020, so that people can enjoy a much safer traffic environment.”

 

TBAF Executive Director Ms. FU also commented on the upcoming campus campaign: “In order to communicate and reach out more to the young motorcyclists, beginning from this year, we will be working with the RTSC, local governments and universities to promote the concept of “no drink riding and use designated rider/driver” on campus. This campaign includes “3D drink riding simulator” and “promotional activities in classrooms”. This is a continuous program and each year we will target two universities. Through these activities we hope to realize our organization’s goal of promoting responsible drinking behavior and use of designated driver.”

 

New Taipei City Government Mr. HSU lauded this “campus campaign for using designated driver” and said: “It will be summer vacation soon, a peak season for students to travel and have fun. For the purpose of creating and maintaining a safe traffic environment, the New Taipei City Government has asked all universities to work with Traffic Police Corps to promote road safety awareness and strengthen safety checks. Moreover, on the sites of all activities held by New Taipei City Government, such as the Taiwan International Kung-liao Music Festival, etc., promotional stands and banners of “no drink riding/driving” will be put up. We want the young students to enjoy a safe and happy summer vacation.”

 

President CHANG of Tamkang University, the first to host the “no drink riding and use designated rider/driver” campus tour, pointed out that: “Tamkang University has always placed great importance in promoting traffic safety awareness. We are not only concerned about the safety of our students, we also wish to instill correct attitudes and concepts in those young students who just turn eighteen, when they begin to ride motorcycles or drive cars. If they acquire good habits, they can influence their family, friends and fellow students. In the long run, this can change the traffic environment.”

 

From today onward until Friday, 6 June, promotional activities of “no drink riding and use designated rider/driver” in classrooms and “experience the 3D drink riding simulation glasses” will be held in Tamkang University. Some time slots of military training courses will be used for promotional activities in classrooms. Student ambassadors will talk about different types of alcohol and their breath alcohol measurement units, and the corresponding punishment. Meanwhile, “Experience the 3D drink riding simulation glasses” will be held on the “poster street” on campus during the week-long activities of the student associations of the transport, communications and business management departments. Students from Tamkang Universities and other collages are all encouraged and welcome to participate!

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The Taiwan Beverage Alcohol Forum (TBAF) is a non-profit organization dedicated to the advocacy of responsible drinking and the prevention of inappropriate drinking behaviors. It was established in October 2000 by several European and American alcohol companies and media groups, with primary focus on promoting a responsible and healthy drinking culture as our long-term goal. For more information, please check the TBAF website (www.tbaf.org.tw).
 “When drinking, no driving, and use designated drivers”— the designated driver could be male or female. The only criterion is that the designated driver should not drink. To put it simply, at a social gathering, before everyone starts to drink, a designated driver must be selected. Entrusted with the responsibility of driving people home, the designated driver should not drink that evening.

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Contact persons for media inquiries:

Uptown IMC Co.
(上典整合行銷)

廖心薇 Vivi Liao
魏逸偉 Vic Wei

02-2700-1300
02-2700-1300

0970-837-830
0953-025-005

TBAF

傅鴻懿 Jessica Fu

02-8771-3295

 

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