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Designated driver graffiti on display as reminder of no drink driving during Lunar New Year

Designated driver graffiti on display as reminder of no drink driving during Lunar New Year

(Kaohsiung) With the upcoming year-end celebrations and Lunar New Year festivities, we are again facing the peak season of potential drink driving incidents. In light of this, Kaohsiung City Government and the Taiwan Beverage Alcohol Forum (TBAF) join hands to promote the concepts of “no drink driving during Lunar New Year” and “use designated driver” by introducing the first-ever “designated driver graffiti” installation artwork. It is hoped that through the creative graffiti work, these messages of “when drinking, no driving (or riding a motorcycle), and use designated driver” will reach the young people. Meanwhile, this event may inspire the general public to use the special services of “bus on demand, take bus and fear less” as one of the alternative means of transportation after consuming alcohol. The “designated driver graffiti” exhibition will first be held at the Dream Mall Happiness Plaza (統一夢時代購物中心幸福廣場) during 11-17 December; from 18 December 2013 till 28 February 2014 at the True Love Pier of Kaohsiung (高雄市真愛碼頭). These artwork will help raise the awareness of responsible drinking behavior and in turn reduce traffic accidents caused by drink driving.

 

At the press conference, Kaohsiung City Government Transportation Bureau chief Mr. Chin-fu CHEN (陳勁甫), MOTC’s Road Traffic Safety Commission (RTSC) executive officer Mr. Tai-sheng HSU (徐台生), TBAF Chairman Mr. Tim PAECH, and policewomen from Kaohsiung City Traffic Police Corps will all be present. Together they will paint the designated driver graffiti, and pledge to promote “when drinking, no driving, and use designated driver”.

Designated driver graffiti on display as reminder of no drink driving during Lunar New Year

RTSC executive officer Mr. Tai-sheng HSU pointed out that, “between January and October this year, there have been 203 deaths caused by drink driving, 105 less than the same period of last year, about a 34.1% decrease; between January and September, there have been 89,113 cases of violations of drink driving, among which 42,899 cases have been brought to justice. The figures are the lowest in the last six years in terms of both the numbers of violations and death tolls. However, we still hope that with the introduction of the new ‘Amendment to Criminal Code on Drinking and Driving, effective since 13 June, and the installation artwork of “designated driver graffiti” co-sponsored by TBAF, we could further enhance traffic safety and decrease the accidents caused by drink driving.

 

Kaohsiung Transportation Bureau chief Mr. Chin-fu CHEN (陳勁甫) pointed out that: “Over the years, the Kaohsiung City Government has dedicated itself to fostering a zero-tolerance environment for drink driving, and promoting the concepts of ‘when drinking, no driving, and use designated driver’. Since there’s a higher rate of traffic accidents caused by ‘drink riding motorcycles” among young people, we hope that these creative graffiti artwork will help us reach out to the young people, and effectively deliver the message of the imperatives of using designated driver. In this way, we hope to engender responsible drinking culture and advocate traffic safety.”

 

In addition, CHEN also called on drivers to use mass transport as their “designated driver”. Starting from 1 November this year, Kaohsiung City offers “bus on demand, take bus and fear less” special services. Passengers holding an iPass can take any Kaohsiung City bus for free before 31 December. All citizens are highly welcomed to utilize this service. It not only saves money, but is also an act to show respect for the environment and responsible drinking attitude.

 

TBAF Chairman Tim PAECH said: “We are very grateful for the unrelenting support from the Kaohsiung City Government. In light of the upcoming year-end celebrations and Lunar New Year festivities peak drinking season and the special need to deliver the message of ‘when drinking, no driving, and use designated driver’ to the young people, this year we decided to use strong visual effect of graffiti artwork to emphasize the importance of responsible drinking behavior. We have also put advertisement on bus exteriors to advocate these concepts and to help the City Government advance its traffic safety policy. It is our goal to continue the promotion of responsible and healthy drinking behavior.”

 

Two traffic policewomen responsible for the enforcement of drink driving regulations spoke from their field experiences: “When you drive after drinking, your sense of judgment is not very sound. When accidents occur, some drivers couldn’t even remember a thing. When they wake up to their senses, no words of apology and regret can make up for the loss. Drink driving indeed brings harm to others without benefiting oneself.”

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The Taiwan Beverage Alcohol Forum (TBAF) is a non-profit organization dedicated to the advocacy of responsible drinking and the prevention of inappropriate drinking behaviors. It was established in October 2000 by several European and American alcohol companies and media groups, with primary focus on promoting a responsible and healthy drinking culture as our long-term goal. For more information, please check the TBAF website (www.tbaf.org.tw).

 

 “When drinking, no driving, and use designated drivers”— the designated driver could be male or female. The only criterion is that the designated driver should not drink. To put it simply, at a social gathering, before everyone starts to drink, a designated driver must be selected. Entrusted with the responsibility of driving people home, the designated driver should not drink that evening.

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Contact persons for media inquiries:

 

Uptown IMC Co.
(上典整合行銷)

廖心薇 Vivi Liao
魏逸偉Vic Wei

02-2700-1300
02-2700-1300

0970-837-830
0953-025-005

TBAF

傅鴻懿Jessica Fu

02-8771-3295

 

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