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News Release

Drink-riding 3D simulator will begin its central Taiwan campus tour

“Road Safety Enhancement Plan” launched to curb the nearly 60% drink-riding accident rate

“Drink-riding 3D simulator” will begin its central Taiwan campus tour,

starting in Feng Chia University.

Student leaders will serve as ambassadors and promote the observance of “no drink riding motorcycles and use designated riders/drivers”

“Road Safety Enhancement Plan” launched to curb the nearly 60% drink-riding accident rate  “Drink-riding 3D simulator” will begin its central Taiwan campus tour,  starting in Feng Chia University.  Student leaders will serve as ambassadors and promote the observance of “no drink riding motorcycles and use designated riders/drivers”

(Taichung City) According to latest statistics on traffic accidents caused by drink riding/driving between January and August 2014, motorcycle accidents account for 57%, with a mortality rate as high as 55%. To decrease such occurrences and to promote the “Road Safety Enhancement Plan”, MOTC’s Road Traffic Safety Commission (RTSC) and the Taiwan Beverage Alcohol Forum (TBAF) have organized a college campus tour to raise the awareness of “no drink riding and use designated riders/drivers”. The first campaign in central Taiwan will be launched in collaboration with Feng Chia University on its campus. Promotional activities will be held in classrooms. Some time slots of military training courses will be given to student ambassadors to talk about different types of alcohol and their breath alcohol measurement units, as well as the corresponding punishment. In addition, the “3D drink riding simulation glasses” will be used to allow students to experience what it’s like to drink ride. It would help them understand the importance of responsible drinking and strengthen their support for using designated drivers, so as to reduce the occurrence of related accidents.

“Road Safety Enhancement Plan” launched to curb the nearly 60% drink-riding accident rate  “Drink-riding 3D simulator” will begin its central Taiwan campus tour,  starting in Feng Chia University.  Student leaders will serve as ambassadors and promote the observance of “no drink riding motorcycles and use designated riders/drivers”

At the press conference, RTSC’s Director Ms. Grace Liu (劉韻珠), TBAF Chairman Mr. Peter HUIZING (何品濤), and Feng Chia University Ph. D. Chief Office of the Secretariat Mr. Min-Hsien Yang(楊明憲) will place “duty officer ribbons” on those student ambassadors—leaders from Department of Transportation Technology and Management. A demonstration of the 3D drink-riding simulation glasses will be held on site to let the users experience the various degrees of dizziness caused by different alcohol intake and the danger of drink riding.

 

RTSC’s Director Ms. Liu pointed out that: “According to our data, between January and August this year, there have been 108 incidents of ‘loss of control due to drink driving’, and 113 deaths caused by drink driving, 52 less than the same period of last year—about a 31.52% decrease. The numbers of violations and death tolls have steadily decreased, fulfilling the set target. However, there have been 62 accidents caused by drink riding (57% of total numbers of accidents), with 62 deaths (55% of total numbers of death). These figures indicate that the percentage of accidents and deaths caused by drink riding is still the highest. Therefore, this year RTSC decides to further enhance road safety awareness. Motorcyclists are amongst one of the three targeted groups of highest concerns. We hope to raise more road safety awareness amongst the young people, so as to reduce accidents caused by drink driving/riding.”

 

TBAF Chairman Mr. HUIZING (何品濤) also commented on the upcoming campus campaign: “To echo the ‘Road Safety Enhancement Plan’, our foundation has decided to focus on young motorcyclists in this year’s ‘designated driver’ campaign. Our first-ever campus promotional activity, held in June in northern Taipei, had been a big success and had received wide recognition by many universities and governmental departments. Therefore, TBAF will make these campus promotional activities part of our routine work, and collaborate with two universities each year. It represents our efforts in attaining our goals of promoting a responsible drinking culture and the awareness of using designated drivers.”

 

Secretary-general Yang of Feng Chia University, the first college in central Taiwan to host the “no drink riding and use designated riders/drivers” campus tour, pointed out that: “Our university is located near a well-known night market, where traffic flow is extremely high. As such, we have always placed great importance in promoting traffic safety awareness. We are not only concerned about the safety of our students, we also wish to instill correct attitudes and concepts in those young students who just turn eighteen, when they begin to ride motorcycles or drive cars. We hope they would acquire good habits and carry on when they leave university. It is our goal to cultivate both the professional knowledge as well as humanistic aspirations of our students, so that they will become good citizens in modern democratic societies and contribute to the betterment of our overall environment.”

“Road Safety Enhancement Plan” launched to curb the nearly 60% drink-riding accident rate  “Drink-riding 3D simulator” will begin its central Taiwan campus tour,  starting in Feng Chia University.  Student leaders will serve as ambassadors and promote the observance of “no drink riding motorcycles and use designated riders/drivers”

From today onward until Thursday, 16 October, promotional activities of “no drink riding and use designated riders/drivers” and “experience the 3D drink riding simulation glasses” will be held in Feng Chia University. Some time slots of military training courses will be used for promotional activities in classrooms. Student ambassadors will talk about different types of alcohol and their breath alcohol measurement units, and the corresponding punishment. Meanwhile, “Experience the 3D drink riding simulation glasses” will be held in front of the fountain plaza of Recreation Building(育樂館) on campus. Students from Feng Chia and other universities are all encouraged and welcome to participate!

 

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The Taiwan Beverage Alcohol Forum (TBAF) is a non-profit organization dedicated to the advocacy of responsible drinking and the prevention of inappropriate drinking behaviors. It was established in October 2000 by several European and American alcohol companies and media groups, with primary focus on promoting a responsible and healthy drinking culture as its long-term goal. For more information, please check the TBAF website (www.tbaf.org.tw).

 

 “When drinking, no driving, and use designated drivers”— the designated driver could be male or female. The only criterion is that the designated driver should have a valid driver’s license and should not drink. To put it simply, at a social gathering, before everyone starts drinking, a designated driver must be selected. Entrusted with the responsibility of driving people home, the designated driver should not drink that evening.

Contact persons for media inquiries:

 

Uptown IMC Co.

(上典整合行銷)

Vivi LIAO 廖心薇

Vic WEI 魏逸偉

02-2700-1300

02-2700-1300

0970-837-830

0953-025-005

TBAF

Jessica FU 傅鴻懿

02-8771-3295

 

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