Fifteen local and foreign beverage alcohol companies stand together with MOTC, French Office in Taipei and the British Chamber of Commerce in Taipei


2019-08-15

Fifteen local and foreign beverage alcohol companies stand together with MOTC, French Office in Taipei and the British Chamber of Commerce in Taipei to announce a nation-wide campaign “I Pledge NOT TO Drink & Drive”.

Urging the people to work hand in hand to reduce drink-driving incidents. Safety vests are donated to volunteers working for primary schools to help ensure traffic safety .

According to statistics from the Ministry of Transport and Communications (MOTC), drink-driving incidents (any drink-driver and alcohol threshold 0.15mg/L and above) have decreased from 13,822 cases in 2014 to 9,718 cases in 2018, a significant reduction of about 30%. To further deter drink-driving, new legal measures have been introduced in July this year, including increased penalty and liability of passengers sharing the same vehicle, etc. These measures indicate strong determination to implement zero-tolerance for drink-driving. To proactively respond to the government policy, the Taiwan Beverage and Alcohol Forum (TBAF) has, for three consecutive years, taken the lead to hold “I Pledge NOT TO Drink & Drive” campaign. This year, with the support of the Taiwan Tobacco and Liquor Co. (TTL) and Asahi Beer Taiwan Co., there are 15 local and foreign beverage alcohol companies joining this campaign, making it the biggest activity in Taiwan run by beverage alcohol companies. The employees from these companies voluntarily engage in street campaign and garnered 10,000 pledges within a short span of 2 weeks. The goal is to obtain more than 200,000 pledges for a 5-year campaign.

This year, TBAF made and donated safety vests to the traffic volunteers of Chong-yang Elementary School in Sanchung District, New Taipei City to help guard their safety and also invite them to join the campaign against drink-driving and promote “I Pledge NOT TO Drink & Drive”.

This campaign is organized by TBAF and sponsored by Taiwan Taxi; MOTC, the British Chamber of Commerce in Taipei, and the French Office in Taipei have all voiced their support. Those beverage alcohol companies that participated include the first-timer Asahi Beer Taiwan Co., as well as Anheuser-Busch InBev, Suntory Taiwan Ltd., Carlsberg Taiwan Co., Diageo Taiwan Inc., Distell International Ltd. Taiwan Branch, Edrington Taiwan, Heineken Brouwerijen B.V. Taiwan Branch, Taiwan Kirin Co., Magny International, Moet Hennessy Taiwan, Pernod Ricard Taiwan, Remy Cointreau Taiwan, William Grant & Sons, and Taiwan’s biggest alcohol producer—TTL. All stand together to make their pledge and show their determination to promote “I Pledge NOT TO Drink & Drive” campaign. 

MOTC Road Traffic Safety Committee (RTSC) executive secretary Ming-hong HSIEH (謝銘鴻) points out that: “In order to effectively decrease drink-driving incidents, we have revised the law to expand penalty and deterrence and continue to take diverse measures to combat drink-driving behavior. Furthermore, it is imperative to educate and advocate the concept of no drink-driving, with combined forces from the society and enterprises, so as to realize the prevention of drink-driving. I commend the proactive advocacy efforts by TBAF and beverage and alcohol companies, which have been extremely helpful to implement MOTC’s traffic safety policies. Let us work together to ensure a safe traffic environment.”

TBAF Chairman Ms. Jennifer WU (吳克勤) says: “In the beginning, it was almost a mission impossible to make this ‘I Pledge NOT TO Drink & Drive’ campaign a nation-wide movement. However, in the first year, we had 500 employees came out to support and collected more than 10,000 pledges online. In the second year, we had 25 private companies that joined the campaign and garnered nearly 80,000 pledges. This year, we have support from 15 beverage alcohol companies—both local and foreign—as well as over 10,000 pledges collected within two weeks by voluntary actions from employees of these companies. With their joint efforts, we have made ‘No Drink-Driving’ a nation-wide mission. We have become even more determined and confident, that through this “I Pledge NOT TO Drink & Drive” campaign, we work with the government and the society to promote and safeguard road safety and reduce the unfortunate incidents of drink-driving.”

We would like to invite all of you to participate in this campaign and take immediate actions to support “I Pledge NOT TO Drink & Drive”. Slowly and steadfastly, we will turn grains of sand into a tower, and converge small streams into an ocean. To make a pledge, please go to the following website: 

http://www.tbaf.org.tw/ipledge/ 


The Taiwan Beverage Alcohol Forum (TBAF) is a non-profit organization dedicated to the advocacy of responsible drinking and the prevention of inappropriate drinking behaviors. It was established in October 2000 by several European and American alcohol companies and media groups, with a primary focus on promoting a responsible and healthy drinking culture as its long-term goal. For more information, please check the TBAF website www.tbaf.org.tw.

“No drink driving” and “zero tolerance for drink driving”! No matter what the alcohol percentage is or how much/little alcohol has been consumed, “no drink driving” should be observed by every citizen in this country. After consuming alcohol, one should take public transport, call a taxi or ask for designated driver service to ensure a safer way home and not burden one’s family or friends with worry.


Contact persons for media inquiries:

Maximuse Ltd. 黃婷琳 Tilly Huang 02-2777-2015#14 0921-301-308
  廖聿萱 Debby Liao
魏逸偉 Vic Wei
02-2777-2015#13
02-2777-2015#11
0939-317-817
0953-025-005
TBAF 傅鴻懿 Jessica Fu 02-8771-3295